Stigma is a term describing the feeling of being ashamed, or experiencing societal disapproval in the way that other people treat you. TB is a stigmatised disease because it is often associated with HIV, poverty, drug and alcohol misuse, homelessness, being imprisoned or a refugee. Some people believe that only a ‘certain kind of person can get TB’, when the truth is anyone that breathes can get TB.
Advocacy materials were designed and distributed to partners, including pamphlets on TB symptoms, prevention and stigma and using social media. Communities were encouraged to wear masks in solidarity with patients on World TB Day and post ‘selfies’ on social media to raise awareness. Several short-films were developed in collaboration with partners about local TB survivors and shown on 16 various platforms with presentations of the initiative, to encourage participation and describe activities, with a reach of approximately 9700 views. The initiative was promoted on Facebook pages (Facebook: 3631 likes; Unmask Stigma: 550 likes).